Director of Sales and Marketing

Director of Sales and Marketing

Website We Are One

The Organization:

Founded in 2017, We Are One Composites is a locally owned and operated composite manufacturing company focused on production of the highest quality mountain bike products including carbon rims and our new full mountain bike, The Arrival. We Are One Composites is a proud Canadian manufacturer pioneering the composite manufacturing space in the mountain bike industry. We are One is growing manufacturing capability in Kamloops; elements of design, engineering, machining, prototyping, testing and manufacturing are all done in-house.

We Are One is currently looking for a Director, Sales & Marketing to own the sales and marketing strategy and vision for the organization. Reporting to the CEO, the Director, Sales & Marketing will ensure that department employees, sales plans, and marketing strategies are organized and aligned to propel the company towards increased market share and greater brand recognition

If you have a passion for the mountain biking industry and want to work in a high-growth environment, we want to talk to you!

About you:

This role is particularly suited to an experienced and creative sales and marketing professional that is passionate about collaboration and has the ability to inspire and coach across multiple skillsets. The ideal candidate will have a proven track record in driving sales growth, building brand awareness, and leading successful sales and marketing teams. You take pride in utilizing your always-evolving expertise. You understand how you can make a difference and you do not shy away from a challenge.

A Day in the life of the Director, Sales & Marketing role and responsibilities:

  • Maintain overall responsibility of the sales and marketing components of the business
  • Develop and implement sales and marketing strategies to increase market share and revenue growth
  • Lead the sales and marketing team to achieve sales goals and objectives
  • Develop and maintain strong relationships with key customers and industry partners
  • Develop and implement effective branding and advertising strategies to increase brand awareness and customer loyalty.
  • Analyze market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement
  • Plan, optimize and oversee the sales and marketing budget
  • Create and implement marketing campaigns across multiple channels, including, but not limited to digital, print, and social media
  • Work closely with product development and engineering teams to ensure product positioning and messaging align with customer needs and market trends
  • Develop and manage sales forecasting and reporting processes to ensure accurate revenue projections and achievement of sales goals
  • Coordinate with the product development and production teams to ensure product quality, delivery timelines, and cost-effectiveness.
  • Monitor and report on key performance indicators (KPIs) to senior management, including sales trends, customer satisfaction, and market share
  • Manage the sales and marketing budget and ensure effective use of resources.
  • Hire, train, motivate and regularly monitor performance of staff
  • Act as a hands-on manager, coaching, motivating, inspiring and mentoring staff
  • Maintain a positive working relationship with team members, strive for harmony and teamwork across all departments
  • Attend industry events, trade shows, and conferences to promote the brand and build industry relationships.
  • Stay up-to-date with industry trends and advancements in technology to stay ahead of the competition.

Core competencies – why you thrive:

Sales Management: The ability to develop and implement sales strategies to meet revenue and growth targets. This includes the ability to build and manage a sales team, track sales performance, analyze sales data, and make informed decisions to drive sales growth.

Marketing Management: The ability to develop and implement marketing strategies to increase brand awareness, drive demand, and build customer loyalty. This includes the ability to develop effective advertising campaigns, manage marketing budgets, track marketing performance, and make data-driven decisions to improve marketing ROI.

Customer Relationship Management: The ability to build strong relationships with customers and partners. This includes the ability to identify customer needs, develop customized solutions, and provide exceptional customer service. It also includes the ability to negotiate contracts and partnerships, resolve conflicts, and maintain strong relationships with key stakeholders.

Product Management: The ability to develop and manage product lines that meet customer needs and drive revenue growth. This includes the ability to identify market trends, develop product roadmaps, manage product development timelines, and oversee product launches.

Leadership: The ability to lead and motivate a team to achieve business goals. This includes the ability to set clear expectations, provide feedback and coaching, and foster a positive team culture. It also includes the ability to communicate effectively with team members, stakeholders, and senior management.

Analytical Skills: The ability to analyze market data, sales data, and other business metrics to make informed decisions. This includes the ability to identify trends, interpret data, and develop actionable insights to improve business performance.

Communication Skills: The ability to communicate effectively with internal and external stakeholders. This includes the ability to develop and deliver compelling presentations, write clear and concise reports, and negotiate effectively with customers and partners.

Industry Knowledge: The ability to stay up-to-date with industry trends and advancements in technology. This includes the ability to identify emerging market opportunities, assess competitive threats, and develop strategies to stay ahead of the competition.

Requirements – what you bring to the company:

Measurements of what has prepared you for this role.

  • Bachelor’s degree in business, marketing, or a related field
  • 10+ years of experience in sales and marketing leadership roles; experience in the mountain biking/adventure sports sector is an asset
  • Proven experience in creating a shared vision and go-to-market roadmap
  • Demonstrated success in driving sales growth and developing and implementing successful marketing campaigns
  • Hands-on experience strategizing and negotiating complex sales deals
  • Strong analytical skills and ability to interpret data to make informed decisions
  • Exceptional leadership skills, with the ability to be hands-on and proactive
  • Excellent communication and interpersonal skills
  • Highly conscientious and attentive; uses logic and reasoning to identify the strengths and weaknesses of alternative solutions
  • The ability to communicate in a positive, confident, and respectful manner to internal and external stakeholders
  • Self-motivated, with strong organizational skills, high attention to detail, ability to multi-task and exercise sound judgment

Our “Must Haves” that make you great”

  • You are determined to succeed and possess the drive and self-motivation to ensure you reach your goals
  • You take pride in what you do and are committed to getting the job done
  • You are a highly organized individual with strong planning skills
  • You are friendly, open-minded, and approachable
  • You live the corporate values
  • You are self-aware, with a desire for constant self-development
  • You are passionate, energetic, and love a fast-paced, highly collaborative environment
  • You pride yourself on your attention to detail and strong problem-solving skills
  • You drive to continuously innovate to achieve great results
  • You communicate with honesty and kindness, and create the space for others to do the same

What we will provide

  • Flexible work environment
  • Competitive compensation for our industry
  • Comprehensive benefits package
  • Industry discounts
  • Exciting work environment in a fast-moving company

NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. We are an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that w equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

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